Copirite Awarded 2 year contract with PA Research Foundation
30 July 2013
Copirite is delighted to announce that we have been successful in our tender proposal to provide services to the PA Research Foundation for the next 2 years including major branding, campaigns, newsletters and graphic design of other publications and collateral materials.
Our team has worked on many projects with the PA in past years including the recent Breast Cancer fundraiser through all ALH Group’s Queensland venues. Our creative concept of die cut bras to be hung throughout the venues with messages of hope was successful in engaging patrons and staff alike, as well as donations for each bra contributing valuable funds for the Foundation and this cause.
We look forward to raising the PA Research Foundation profile and associated campaigns.
Men’s Health Campaign – It will affect U
June 10-16th is Men’s Health Week, and we’re proud to team up with the PA Research Foundation again to support this worthy cause. This years campaign centres around getting your man to ‘Muscle Up’ for Men’s Health – manning up and getting in to see the doc for a general check up. To give them some incentive, apart from good health, the PA team came up with the concept of a ManDate Leave Pass. Visit mandate.org.au; purchase a pass which provides the foundation with funds to provide further research, but also gives your man a ‘free pass’ to do as he pleases for an afternoon / a day – whatever you are willing to give – in return for his health check. Not a bad deal, we think!
The creative team at Copirite have been involved in all aspects of this campaign – graphic design, web design and development, social media graphics, print production and distribution and the major Appeal direct mail design and production. Some of the digital pieces are shown here, and the TVC is also live now.
Visit www.mandate.org.au and give your man – partner / brother / dad / son / mate / uncle / grandpa – the gift that could just save his life.
A website that works for your business
5 June 2013
Here at Copirite, we are often asked by clients to redesign and/or redevelop their website. All too often we hear about websites that were built 5 years ago and haven’t been updated since. Or websites that do not provide any benefit for the business. As with any marketing strategy, your website needs to achieve specific goals and maintain a fresh and engaging look. Partnering with Copirite for your next website rebuild will achieve that as we go through some of the processes below.
1. Settings goals for your site – what do you want it to do – increase sales? Increase amount of phone referrals? Adding people to a mailing list?
2. What are your competitors doing? Visit their website from the perspective of a buyer – can you navigate around and achieve what you are aiming for from step 1 above? Is it easier or harder than your current website?
3. Do you want to target desktop AND mobile browsers? The iPad is the best selling tablet device out there – and millions of people use it for browsing the web. Same with iPhones and other smartphone brands. In fact mobile browser usage exceeds desktop browser usage. By giving your potential customers a great viewing and usability experience on all devices you are giving your website maximum exposure.
4. Start small – instead of aiming to achieve 10 goals, start with 1. Baby steps. Perhaps the best thing initially is to aim to get 100 email signups a month. Thats 1,200 people annually you can send newsletters/marketing to (we can help with this) that have in-fact asked to be notified about your business/product. If 10% of those make a purchase, then thats 120 new customers. Now your website is doing some work for you. And its measurable.
At Copirite, we have a dedicated web development team – along with a fantastic graphic design team, and account managers that understand business. Don’t let your website have a dated design, and don’t let it not achieve the goals you set for it.
Call Copirite on (07) 5570 2100 to discuss your website needs with us.
Promotion via Email Signatures
22 May 2013
One powerful marketing opportunity that is often forgotten is email signatures. There is no denying that most business communication is now via email, so it’s important to ensure this daily touch point with consumers or clients is one of your strongest marketing opportunities. Simply put, email signatures are the modern day business card.
Most email signatures do incorporate the general information of name, position and contact numbers but with a few tweaks you could easily turn your signature into a marketing powerhouse. So, before you pump out your next 40 emails ensure that your signature has some (if not all) of the following.
Link to your website
A simple link to your website helps to generate traffic and therefore expand further awareness of your company and its services. It’s important to have a dedicated landing page and a clean link. The dedicated landing page is important as it sends the consumer or client in the direction you want them to go. This ensures that you have control of where you send your consumers/clients and what you ultimately want them to see first.
Social media buttons
Nothing is uglier than lines and lines of links, so ensure that if you are including your personal or yourcompany’s social media pages that you use ‘buttons’. Social media buttons are more inviting for people to easily click through to ‘like’ your page on Facebook, follow you on Twitter, connect with you on LinkedIn and so on. There are so many options of social media buttons that can be easily downloaded and added to your signature for free and for further inspiration here are some buttons that can be found on the web:
Events/promotions
For industries who regularly hold promotions or events, a great way to market these to a wider audience is through your email signature. Think of the amount of emails you send daily and how many people you could reach with a simple link and blurb to your next upcoming event. Ensure that you include an image or larger text to catch the attention of the reader and then a link for them to click through for further information.
Uniform signatures
This is by far the most important aspect of email signatures…..make sure every staff member has a unified signature! Every outgoing email from each employee needs to be visually strong, brand relevant and with click throughs to social media, the website, etc. Email signatures that are the same throughout the company ensure there is a always a consistence and professional appearance.
It’s important to remember that every client or consumer touch point is critical. While it may seem that it is only an email signature, it could be the only touch point you have with someone and therefore should strongly reinforce your brand. Here at Copirite we can help you design and develop your email signature. With the help of our graphic designers and web developers, we can ensure your online business card is both visually strong and sending the right message to your target markets.
For more information, email our social media coordinator Alex at: alex@copirite.com.au
Watch the Maroons make it 8 for 8!
20 May 2013
The upcoming State of Origin gives promotion savvy businesses a great opportunity to showcase their offers, bring new customers into their stores/venues and build brand loyalty.
Copirite was commissioned by the ALH Group to develop a multitude of point of sale solutions for this years Origin, including a state wide Queensland promotion ‘8 for 8’ to celebrate the 8th straight Queensland win, as well as offering each patron a generous $8 voucher to be redeemed in venues, and a chance to win tickets to the second State of Origin game.
As part of the campaign, Copirite’s digital team has developed the registration process which involved creating a form with dynamic javascript postcode and venue search feature, a personalised trigger email, reports & statistics page and guest list generation for the 100 plus venues. All features were seamlessly incorporated into the existing Liveatyourlocal.com.au website, as well as graphic design of complementary advertising for use on various referring sites.
Registrations for the offer are open until midnight, Tuesday June 4th. Get yours here.
Copirite’s Internship
Last year we kicked off our Internship Program and had an overwhelming response from Tafe and university students through to current working designers. We were genuinely impressed and delighted at the level of work that the potential interns portrayed and picking a successful candidate was not going to be an easy task!
Unfortunately, we couldn’t pick them all but one standout for Kris, our Art Director, was Ashleigh Dunlop. Her designs and personality were definitely suited to the Copirite culture and we have been loving each day she has been with us. So to ensure that Ashleigh had insight into the working world of our design team, our Art Director created a 7 step project for her. The project revolves around the concept of a new tapas bar ‘Drift‘, that is set to open this year with Ashleigh as the brains behind the interior and exterior designs.
Stage one has consisted of a logo design for ‘Drift‘ that needed to portray the simple and eclectic feel of the proposed bar, while incorporating the beach location. Below is the start of the design process for Ashleigh, with her initial hand drawn design (love!) through to her first proofs.
We cannot wait to see more of the concept that Ashleigh is creatively building and will be sure to have her thoughts on our next blog about the process behind it all!
Redesign, Rebrand or Rebel
23 January 2013
Recent months has seen two of Australia’s largest sporting goods retailers go through major rebrands with Amart All Sports dropping the ‘all’ from its title and Rebel Sport shortening their name to just ‘Rebel’. The aim of the redesign for both brands was a vision refresh with the overall aim of strengthening their market appeal in an extremely competitive retail environment.
With Rebel hoping to re-position their brand as Australia’s premium sports retailer, their logo refresh incorporates a black and yellow colour theme and a simplified font along with one of the e’s being reversed which is said to represent the ‘spirit of competition’. The new branding also flows through to store redesigns and updated brand touch points for Rebel’s online and offline consumers.
As for Amart Sports, Copirite’s Managing Director Annette has been watching this rebrand with interest. After starting her career within the internal advertising department at the then Amart All Sports, she has been keeping an eye on the brand changes and designs as they make their way into the stores (with most yet to implement changes to external signage that we have seen).
The Amart Sports updated logo features a medal and ribbon device incorporated into the new style font. The new ribbon design reportedly reflects the brand’s passion and enthusiasm for sport, however we couldn’t help but have a secret chuckle wondering if the logo concepts were drawn up whilst having a quiet brew at one of our own clients venues, the popular Victory Hotel in Brisbane’s CBD? Highly unlikely, but stranger things have happened in advertising land over a few beverages!
So, what are your thoughts regarding the rebrands? Let us know in comments! With retailers experiencing some seriously tough times we’ll be continuing to monitor and measure the effects of the rebranding.
Latest News @ Copirite
There has been lots of exciting movements within our office over the last few months, so we thought we would take a quick five minutes to fill everyone in on what’s been happening….
Firstly, we welcomed on board new staff members. Taylah and Matt joined our designing team and have jumped straight into the deep end of our current work projects. We are now at 9 designers and planning on even more after the New Year.
We also welcomed to the team new Account Managers Hazel and Alex. Due to the growth within our company and with our clients’ projects, we are grateful for their extra assistance. It has certainly been all hands on deck from their very first day!
Another exciting announcement is that Jacqui was recently promoted to Assistant Manager. Jacqui has been with us for over three years now as an Account Manager, and we are very grateful for all her hard work and dedication. Well done, Jacko!
In business news, while print and design continues to be imperative to Copirite’s core structure, we are pleased to announce that we’re quickly heading in a digital direction. Not only has our web development team been busy building new websites for various clients, but we are also in the process of developing some great social media and online strategies for our clients that will help them to further market their businesses. We have some big plans in the works, and can’t wait to share these developments soon…..so stay tuned!
Finally, this past month has been our busiest yet! With new clients being welcomed on board and great design projects happening for current clients we have certainly been running wild with designs, admin and printing!
Keep up the great work team, not long now until Christmas…..
New staff members: Matt, Hazel, Alex and Taylah
Welcome Magic Millions
30 October 2012
We are thrilled to announce that we have welcomed Magic Millions on board as a new client! After completing a competitive pitch process against several other design agencies, we were so pleased to be awarded with this outcome. Thanks to the help of our strong team of designers, writers and Account Managers we went into this pitch full steam ahead and created a campaign that truly resonated the iconic Magic Millions feel and vision. It was (and is) so important to us that throughout the pitch process and through to the work we are doing now, each advertising design encompasses the passion and excitement that the Magic Millions sparks within the horse racing elite.
This campaign involves both digital and print media, and it has seen our designers busily working on fantastic new graphics, visually striking style guides and engaging press adverts…All in a day’s work really! We can’t wait to show off some of our exciting new creations for Magic Millions, but for now here is a little peek at one we prepared earlier….
Shiny New Copirite Calendars
14 July 2012
Sandwiched between a crystal spot varnish cover, the Copirite 2012-2013 Financial Year calendar showcases 12 pieces of artwork produced by our talented designers. Guaranteed to brighten up each and every month.
If you haven’t got one yet, drop us a note on Facebook or stop by and pick one up from the Studio.
You need one on your wall.